a message from the founders
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6.7 million hectares of rainforest were lost in 2024—an area nearly the size of panama. the global population races toward 8.5 billion by 2030. death wish.
we're living through an extraordinary moment in human history—technological breakthroughs arrive daily, reshaping industries and redefining what's possible. artificial intelligence processes information at superhuman speeds, virtual environments offer infinite escapism, and digital realities dominate every moment. yet here's the contradiction: as the screens grow brighter, our connection to the natural world grows dimmer.
at phuture, we see an opportunity to bridge our digital lives and the living planet that sustains us. by transforming how people discover and interact with biodiversity, we can turn casual outdoor moments into limitless connections with nature. this isn't simply about entertainment—it's about rewriting the entire paradigm of the relationship between the environment and humankind. we're creating the infrastructure for nature discovery at scale. this means building computer vision systems that can identify any species in real-time and gamification frameworks that make ecological learning irresistible. the world becomes your database—every insect, every bird, every berry. whether you explore the city, stroll along national trails, or wander off the beaten path, the wildlife you engage with are all cataloged and connected in one unified system.
a note on our technical philosophy: while our robust machine learning models trained on millions of species drive our core recognition capabilities, genuine environmental connection can't be solved through pure computation. perfect identification is useless if people lose touch with nature. our guiding principle is that nature should be protected and people should actually want to be in it. our biography is depicted through the game but it's only part of our mission.
our founding duo of incoming uwaterloo cs & math undergrad students combines expertise in data science and full stack development, but most importantly—the vision is 4k. every species represents millions of years of evolutionary innovation, yet we're losing them faster than we can catalog them. wishing on a shooting star won't cut it. to protect what we're losing, people must fall in love with what we still have.
go outside. touch some grass. adventure is near.
we breathe the same air, drink the same water, under the same sky. the future we're building shouldn't come at nature's expense—it should remind us that we're all united and part of something infinitely more nuanced than any screen could ever display.
